Yesterday, I said Logocaster is a logo design tool that makes it simple to explore tons of styles and design concepts in a short amount of time. In this post I’ll describe what I meant and how to make it work for you.

The Vision

I built Logocaster to help people like myself get their business/product/app up and running a little faster. Rather than spending hours or days going back and forth crafting a logo, Logocaster steps in to help you design something quite reasonable in a very short amount of time.

Logocaster mixes a variety of styles, layouts, color palettes, fonts, design effects, etc. and presents these concepts to you in real-time. You then “dive-in” and explore more variations which use only the specific design elements that appeal to you. It’s basically window-shopping for logos, and anything you like can be custom-tailored in a matter of seconds.

Ultimately, Logocaster will be able to mix any graphic, with any color palette presented in any number of layouts and use any font with any eye-catching effect you could imagine. And do so in a matter of seconds. And without making a dent in your wallet (more on pricing to come).

The Reality

Logocaster is still in its infancy. Right now you can mix colors with fonts to explore how you’d like to present your company or product name. If you see a font you like, click the logo then font name to see more concepts using that typeface. If you see a color palette you like, you can drill down to view more concepts using the same couple of clicks.

I call these “filters” because you’re telling Logocaster to filter out any design which lacks the design elements you care most about. You can try out different filters very quickly and easily, so feel free to experiment! Make a mistake? Just hit the back button and you’re back to your previous round of concepts.

Let’s explore some quick concepts using the filtering feature:

This is just the beginning. Keep an eye out for icon, layout and graphical effect filters soon.

Design a Logo Now →

Logocaster Founder