Welcome to the Logocaster Blog

Today’s post outlines how to browse and select a font for use in your logo design. We take a quick look at the various ways you can explore and search for fonts on Logocaster and see how easy it is to generate a bunch of concepts using those fonts.

So here we go, the 3 ways you can explore and select a font for your logo using Logocaster:

  1. Exploring Fonts via Logo Concepts. When you start the Logocaster Logo Designer, you type in your company or product name and instantly you’ll start seeing logo concepts. At this phase of your design process, Logocaster combines many color, style and font variations. If you see a font you like, you can click that logo concept and then choose the font from the dropdown. This tells Logocaster to only show you concepts which incorporate the selected font.

  2. Choosing a Font Category. If you’d still like to see a variety of font and typeface options while you search for a logo, no problem. You can tell Logocaster to do exactly that. Click the “Refine” button in the left sidebar to open the refinement dialog, and then choose one of the 5 font categories shown. Logocaster will limit its logo concepts to the font category you’ve chosen.

  3. Searching for a Specific Font. If you have a specific font in mind or would like to browse the fonts in our system, you can search by name directly from the “Refine” dialog. Click the “Refine” button in the left sidebar, and then use the search box at the top of the “Font” tab to search and browse by keyword. Once you’ve found the font you like, click it and start exploring the options that Logocaster creates for you.

Here’s a video that shows how easy it is to use each of these techniques to create your logo:

What are you waiting for?

Start Designing Your Logo →


Two New Logo Styles: Outlined and Bubble

Published almost 3 years ago

Yesterday, I added a couple of new logo styles to the system – outlined and bubble.

The outlined style produces concepts similar to the new Mapquest logo. It basically paints a thin line around the logo text and tries its best to keep sharp corners where it can. Here are some examples of it in action:

Mapquest Logo Concept Outlined! Logo Concept Logocaster Logo Concept

The bubble style is inspired by the weebly.com logo. It paints a thick, rounded stroke around the logo text, giving playful feel to the logo. It’s a perfect fit for a brand which is hoping give the impression of being fun and approachable:

Weebly Logo Concept Bubbly Logo Concept Logocaster Logo Concept

Both of these styles (as well as the standard text only style) are available as logo design filters, so as you’re exploring logo concepts, you can drill down and view only those which use the style you like most.

Happy branding and happy holidays!


Logocaster Design: Word Split

Published about 3 years ago

An interesting feature I included in Logocaster very early on is its capability to guess at a word split within a continuous group of letters. This is important given the large number of companies, startups and products which combine two words into one and use that for their company name.

Some prominent examples from the tech world are AirBnb, MixPanel, DropBox, SalesForce and WordPress (I’ve added capitalization to show where the word split occurs).

When you type your company or product name into Logocaster’s logo design tool, it’ll take a quick guess at if and where the name could be sensibly split. Most of the time it guesses correctly. If not, just “X” the split filter on the left side of the design page.

This fun little feature lets you visualize a wider range of design options for your brand without any extra effort. Here are a few examples of it working nicely for the companies I mentioned above.

Airbnb Logo Concept Salesforce Logo Concept Mixpanel Logo Concept Dropbox Logo Concept Wordpress Logo Concept Logocaster Logo Concept

I’ll be improving this feature soon, including the ability to add or change a word split in the cases where Logocaster can’t quite get it right.

Try this Design Feature on Your Logo →


Yesterday, I said Logocaster is a logo design tool that makes it simple to explore tons of styles and design concepts in a short amount of time. In this post I’ll describe what I meant and how to make it work for you.

The Vision

I built Logocaster to help people like myself get their business/product/app up and running a little faster. Rather than spending hours or days going back and forth crafting a logo, Logocaster steps in to help you design something quite reasonable in a very short amount of time.

Logocaster mixes a variety of styles, layouts, color palettes, fonts, design effects, etc. and presents these concepts to you in real-time. You then “dive-in” and explore more variations which use only the specific design elements that appeal to you. It’s basically window-shopping for logos, and anything you like can be custom-tailored in a matter of seconds.

Ultimately, Logocaster will be able to mix any graphic, with any color palette presented in any number of layouts and use any font with any eye-catching effect you could imagine. And do so in a matter of seconds. And without making a dent in your wallet (more on pricing to come).

The Reality

Logocaster is still in its infancy. Right now you can mix colors with fonts to explore how you’d like to present your company or product name. If you see a font you like, click the logo then font name to see more concepts using that typeface. If you see a color palette you like, you can drill down to view more concepts using the same couple of clicks.

I call these “filters” because you’re telling Logocaster to filter out any design which lacks the design elements you care most about. You can try out different filters very quickly and easily, so feel free to experiment! Make a mistake? Just hit the back button and you’re back to your previous round of concepts.

Let’s explore some quick concepts using the filtering feature:

This is just the beginning. Keep an eye out for icon, layout and graphical effect filters soon.

Design a Logo Now →


Mike
Logocaster Founder


Introducing Logocaster (Alpha)

Published about 3 years ago

tl;dr — Logocaster is a simple but powerful logo design tool now available in “open alpha”. Please sign up, try it out and let me know how you like it.


Thanks for stopping by to read this, the inaugural post on the Logocaster blog. I’ve been working on Logocaster for the better part of a year and figure its time to get it into the hands of the small businesses, startups, developers and designers (I hope!) who will benefit most from using it.

First off, what is Logocaster? It is a logo design tool that makes it simple to explore tons of styles and design concepts in a short amount of time. Just punch in your company or product name and Logocaster immediately starts showing you logo concepts. See a font or color palette you like? Click to see more built using those elements. Don’t see anything you like? Keep on scrolling, I’m sure you’ll find something soon enough.

In short: it’s never been easier or faster to visualize this many custom logo designs.

For example, here are some quick ideas for Logocaster itself:

Logo Concept 1 Logo Concept 2 Logo Concept 3 Logo Concept 4 Logo Concept 5 Logo Concept 6

Not bad for a minute or two of experimentation.

As of today, Logocaster is available as an open alpha. This means that the core functionality of the site is built but there’s a long way to go before all of its features are done and the site is ready for primetime. Some parts will break and other things may still need some polish, but regardless, I now feel comfortable enough for early adopters like yourself to try it out and offer some feedback. On this blog, I’ll post about new features and changes as they go live on the site.

That’s all for now. If you like what you see let me know in the comments below or tweet your thoughts to @logocaster. I’m listening and look forward to chatting.

Give Logocaster a Try →


Mike
Logocaster Founder